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Подсекция «Стратегическая коммуникация»
(на англ. яз.) 

Модератор: доц. Шилина М. Г. 

Артамонова Анна Анатольевна, СПбГЭУ

Features of PR communications in the b2b field

Бомбин Андрей Юрьевич, СПбГЭУ

Digital brand identity: technologies and their specificities

Cele Zamaswazi, DUT (KwaZulu-Natal, South Africa)

Social media politics in BRICS nations: A case study of the millennials

Kumari Suman, JMI (New Delhi, India)

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Stoica Diana Sfetlana, Independent Researcher (Hungary)

Images on journalism and the power of media to turn the page in the history of

crises. A Malian case

Саркисова Яна Тиграновна, University of Birmingham (UK)

Brand activism and online backlash: the role of advertising message appeal in shaping consumer behavior around social marketing campaigns from commercial brands

Суворова Софья Евгеньевна, РЭУ имени Г. В. Плеханова

Image goals and practices of participation in special events by the Rosatom State Corporation

Тянь Кайгэ, МГУ

Social advertising about the covid pandemic: a comparative analysis of Chinese and Russian cases

Удальцова Анастасия Романова, СПбГУ

Developing of a computing mechanism for searching frames in popular science text

Шевченко Вероника Вячеславовна, РЭУ имени Г. В. Плеханова,

Кокорина Антонина Олеговна, НИУ ВШЭ

Strategic communication of the museum as a factor in the promotion of contemporary art

Шилина Мария Геннадьевна, Сколтех

Effective Communication with Token Holders: Trust-Building Strategy